Advertising creative services, the «problem definition, communication and response» (APDCR) process, and customer satisfaction/dissatisfaction
Identifieur interne : 00BE37 ( Main/Exploration ); précédent : 00BE36; suivant : 00BE38Advertising creative services, the «problem definition, communication and response» (APDCR) process, and customer satisfaction/dissatisfaction
Auteurs : R. Hill [Australie] ; L. Johnson [Australie] ; G. O'Brien [Australie]Source :
Descripteurs français
- Pascal (Inist)
English descriptors
- KwdEn :
Abstract
The paper reports initial findings of a series of studies, including a national longitudinal survey of major Australian advertisers, which attempts to empirically answer the question : «Does the traditional disconfirmation paradigm apply in the purchase of advertising creative services ?» The findings of two preliminary studies suggest a set of elements for inclusion in measurement of advertiser expectations and performance with these distinctive products. Incorporation of measurement of specific dimensions of process and outcome into a disconfirmation based model of customer satisfaction/dissatisfaction seems supported by factor analysis and empirical analysis of path models.
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Johnson</name><affiliation wicri:level="3"><inist:fA14 i1="02"><s1>Eliza Business School</s1><s2>Melbourne</s2><s3>AUS</s3><sZ>2 aut.</sZ></inist:fA14><country>Australie</country><placeName><settlement type="city">Melbourne</settlement><region type="état">Victoria (État)</region></placeName></affiliation></author><author><name sortKey="O Brien, G" sort="O Brien, G" uniqKey="O Brien G" first="G." last="O'Brien">G. 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Hill</name><affiliation wicri:level="3"><inist:fA14 i1="01"><s1>La Trobe University</s1><s2>Melbourne</s2><s3>AUS</s3><sZ>1 aut.</sZ><sZ>3 aut.</sZ></inist:fA14><country>Australie</country><placeName><settlement type="city">Melbourne</settlement><region type="état">Victoria (État)</region></placeName></affiliation></author><author><name sortKey="Johnson, L" sort="Johnson, L" uniqKey="Johnson L" first="L." last="Johnson">L. Johnson</name><affiliation wicri:level="3"><inist:fA14 i1="02"><s1>Eliza Business School</s1><s2>Melbourne</s2><s3>AUS</s3><sZ>2 aut.</sZ></inist:fA14><country>Australie</country><placeName><settlement type="city">Melbourne</settlement><region type="état">Victoria (État)</region></placeName></affiliation></author><author><name sortKey="O Brien, G" sort="O Brien, G" uniqKey="O Brien G" first="G." last="O'Brien">G. O'Brien</name><affiliation wicri:level="3"><inist:fA14 i1="01"><s1>La Trobe University</s1><s2>Melbourne</s2><s3>AUS</s3><sZ>1 aut.</sZ><sZ>3 aut.</sZ></inist:fA14><country>Australie</country><placeName><settlement type="city">Melbourne</settlement><region type="état">Victoria (État)</region></placeName></affiliation></author></analytic></biblStruct></sourceDesc></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>ADVERTISING</term><term>AUSTRALIA</term><term>CONSUMER BEHAVIOUR</term><term>CREATIVITY</term></keywords><keywords scheme="Pascal" xml:lang="fr"><term>COMPORTEMENT DU CONSOMMATEUR</term><term>PUBLICITE</term><term>CREATIVITE</term><term>AUSTRALIE</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">The paper reports initial findings of a series of studies, including a national longitudinal survey of major Australian advertisers, which attempts to empirically answer the question : «Does the traditional disconfirmation paradigm apply in the purchase of advertising creative services ?» The findings of two preliminary studies suggest a set of elements for inclusion in measurement of advertiser expectations and performance with these distinctive products. Incorporation of measurement of specific dimensions of process and outcome into a disconfirmation based model of customer satisfaction/dissatisfaction seems supported by factor analysis and empirical analysis of path models.</div></front></TEI><affiliations><list><country><li>Australie</li></country><region><li>Victoria (État)</li></region><settlement><li>Melbourne</li></settlement></list><tree><country name="Australie"><region name="Victoria (État)"><name sortKey="Hill, R" sort="Hill, R" uniqKey="Hill R" first="R." last="Hill">R. Hill</name></region><name sortKey="Johnson, L" sort="Johnson, L" uniqKey="Johnson L" first="L." last="Johnson">L. Johnson</name><name sortKey="O Brien, G" sort="O Brien, G" uniqKey="O Brien G" first="G." last="O'Brien">G. O'Brien</name></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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